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Brand ProfileValue-focused Egyptian dairy label under Eltaieb, designed for reliable everyday quality and taste.
Laziza is an Egyptian dairy brand and a sub-label under the Eltaieb Company, one of Egypts established cheese manufacturers with over 25 years in the industry. Positioned as the accessible, everyday choice within the Eltaieb portfolio, Laziza is built around a promise of consistent quality and great taste at an affordable price point.
Like all Eltaieb products, Laziza benefits from the companys use of fresh cow milk blended with Egyptian buffalo milk, known for its naturally rich cream and nutritional content. The brand targets value-conscious consumers across Egypt and the Gulf market, making quality dairy products widely reachable without compromise on flavor.
Parent Company
Eltaieb Company
Positioning
Accessible everyday dairy brand
Core Promise
Consistent quality at affordable price
Milk Composition
Cow milk blended with Egyptian buffalo milk
Region
Egypt and Gulf Markets
Brand
Laziza
Portfolio
Food Sources Partners

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