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Brand Profile

Laziza

Value-focused Egyptian dairy label under Eltaieb, designed for reliable everyday quality and taste.

Overview

Laziza is an Egyptian dairy brand and a sub-label under the Eltaieb Company, one of Egypts established cheese manufacturers with over 25 years in the industry. Positioned as the accessible, everyday choice within the Eltaieb portfolio, Laziza is built around a promise of consistent quality and great taste at an affordable price point.

Like all Eltaieb products, Laziza benefits from the companys use of fresh cow milk blended with Egyptian buffalo milk, known for its naturally rich cream and nutritional content. The brand targets value-conscious consumers across Egypt and the Gulf market, making quality dairy products widely reachable without compromise on flavor.

Quick Facts

Parent Company

Eltaieb Company

Positioning

Accessible everyday dairy brand

Core Promise

Consistent quality at affordable price

Milk Composition

Cow milk blended with Egyptian buffalo milk

region

Region

Egypt and Gulf Markets

brand

Brand

Laziza

portfolio

Portfolio

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Our Products

Laziza Product Range

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